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Overview

"Lupin today is the fastest growing amongst the Top 5 Indian pharma companies. We are now poised to go for leadership" 

Mr. Shakti Chakraborty
Group President
India Region Formulations

Lupin’s Indian Formulations business continues to witness exemplary growth, where the Company continues to outpace and outperform the Indian Pharmaceutical Market (IPM). During FY 2010, Lupin's domestic formulations business outpaced and outperformed the Indian Pharmaceutical Market (IPM) and recorded sales of INR 13,502 million as compared to INR 11,412 million during FY 2009, a growth of 18%. Spurred by gains made this year, Lupin has today emerged as the fastest growing among the top 5 in the IPM, with an overall market share of 2.75% (ORG IMS Mar 2010).

Top 10 Lupin Brands

Product

Therapeutic segment

Ranking

TONACT

CVS

3

GLUCONORM

Anti Diabetic

2

RABLET

Gastro Intestinal

2

RCINEX

Anti-TB

1

AKT

Anti-TB

1

RAMISTAR

CVS

3

CLOPITAB

CVS

2

L-CIN   Levofloxacin

1

ODOXIL Anti-Infective

1

DOXCEF Cefpodoxime Solids

7



 


 

 

 


Lupin expanded its product portfolio with the introduction of a mix of branded and value added generics into the market place. The Company also added new therapy areas such as Nephrology and Osteoarthritis as it went about building market share in other existing segments. The Company's growth rates in some of the major therapeutic segments remain the best in the industry.


IRF Therapeutic Contribution (%)

  CVS
  Anti Tb
  Anti Asthma
  Antibiotics
  GI
  Anti Diabetic
  CNS
  Nsaids
  Others
  Generics (Incl. Inst.)

   

Marketing Strategy & Execution
The Company's sales and marketing efforts, with sharp product and therapy focus has helped Lupin build brands that are market leaders. 6 Lupin products find a place amongst the Top 300 in the industry. During FY 2010, Lupin continued to witness growth across all key business divisions and therapy segments.

Therapeutic Segments

Market Growth
Rate(%)

Lupin Growth Rate(%)

CVS  CVS

20

20

Anti TB

-2

7

Anti Asthma

21

34

Anti Infective

15

15

GI  

17

20

CNS

20

36

Anti Diabetic

24

44

(ORG IMS Mar 10)

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