Launched in April 2010, the division - Lupin Blue Eyes is named in tribute to the services of the Special Doctor - the Ophthalmologist who treats the most important sense of our body – Eyes.

Lupin Blue Eyes is associated with a unique association - Eye Bank Association of India (EBAI). The association with EBAI serves as a social objective - each sales pack of Lupin Blue Eyes carries a pack insert which contains the noble message encouraging pledging of eye donation after death. The noble message of eye donation after death gets passed even stronger with the purchase of each sales pack of our brand.

In 2010, Lupin Blue Eyes was awarded the ‘Indiastar’ award, the highest recognition for excellence of Packaging in India.

As compared to last year, Lupin Blue Eyes has jumped three rankings in its participatory market – from 16th to 13th Rank.