| The Company has been building its business in the region with a focus on Russia (estimated US$ 10.8
bn) and Ukraine (US$ 2 bn). The CIS displays very strong brand preferences and loyalty. The region has also demonstrated ready and preferred acceptance for herbal based products.
Lupin has bolstered its onshore presence with teams focused on specific regions. The Company adopts a mix of DTM and partnership model customised to the unique requirements of each country. To support its expanding business the company has strengthened its field force which will help improve market penetration and reach in these markets. The Company through its supplies to local partners also participates in the government tender business. The accent of the Company is on building strong and potent brands which would drive value for the Company in the years to come.
Leveraging its deep market understanding, Lupin is set to launch a new line of products catering to lifestyle ailments and herbals.
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